Building a Brand
Brew Wolf Series
Idea was founded back during 2019
More of a fictional brand - inspired by an individual who respects good,wholesome coffee. Original idea was from a Coors Light sponser vintage t-shirt then borrowed and reiterated into the concept for Brew Wolf Coffee Co.
The original idea - Drawn in Procreate and later repurposed in
Adobe Illustrator
The Brew Wolf
Upclose and personal - the Brew Wolf character with no reference to coffee beans - yet his energy is shown through his facial expression
Brew Wolf in Action
Demo made in Photoshop compiling a few different graphics to give more depth to the idea behind Brew Wolf Coffee Company.
One of One t-shirt
This was made for fun to establish more of brand idendity - not entirely tied to coffee beans when this was printed.
The Final Logo
300 DPI - Black and White for simplicity
The idea to put the wolf inside the cup of coffee was inspired by coffee shoppes when making art from the milk that’s carefully poured into the cup. After a bit of research on how this accomplished it finally made sense to add this to the final design.
Logo with Title and SloganFinalized in inDesign - using space and simplistic layout to get straight to the point - You will HOWL for our beans.
Business Card Mockup
Quick mockup for business cards to legitamize the company- cards made in Illustrator and finalized in inDesign.
Sketches for logo creation
Sometimes less is more - too much is often confusing and lacks momentum when pushing the idea to the audience. These sketches did help in resolving the final idea later finished in Illustrator.
One off Posters
These works are a continuation of concepts that evolved from the original Brew Wolf Coffee idea. While each piece developed its own distinct visual direction, they all share a common origin rooted in coffee. The posters were created in Adobe Illustrator with guidance from Thomas Suglia.
